The Ask:
Showcase the speed of Walmart's Online Grocery Pickup offering
The Solution
Grocery Pickup Trivia! A fun and quirky game show, hosted in Walmart's parking lot. Contestants answer as many questions as they can in the time it takes Associates to pack their car with groceries. Who won? Walmart's social media channels. Each video vastly over-performed on video play-time and interaction metrics. We even spawned a Paw-Patrol Spin-off episode!