Career
Freelance
Associate Creative Director, Senior Copywriter, 2013 – Present
● Providing insightful, strategic well-crafted copy and creative ideation for Gale Partners (Original Bomb Pop, Blue Bunny Ice
Cream, Abbott, 2023) Yahoo (Yahoo Sports, 2017) and Edelman (Biogen, Shire, Janssen, Claritin, 2016), TruTV (2015) and more,
aligning with and elevating each brand’s voice and maximizing the effectiveness of marketing campaigns.
Mustache
Senior Copywriter, 2024 – Present
● Collaborated with content creators and art directors to create social media content for Google Maps and Google Search
Senior Copywriter, 2024 – Present
● Collaborated with content creators and art directors to create social media content for Google Maps and Google Search
●. Developed digital content activations for tentpole moments to support the Amazon Podcasting and Amazon Music verticals throughout the year
● Produced a coast-to-coast traveling pop-up activation to delight parents during the holiday season for Babybel
● Produced a coast-to-coast traveling pop-up activation to delight parents during the holiday season for Babybel
Havas Formula
Associate Creative Director, 2022
● Led in creative development for public relations activations support marketing initiatives for clients like
Philadelphia Cream Cheese, Capri Sun, Kraft Salad Dressings, Kraft Singles, Kraft Mayo, and boosted
agency revenue by contributing winning public relations pitch ideas for brands like Burn Boot Camp.
Mekanism
Senior Copywriter, 2020 – 2021
● Served as lead writer for the Peloton brand launch in Australia, scripting introductory TV and social media
ads. Led in creative development for Peloton product launch in Canada including copy development for
print and digital out-of-home campaign leading to increased international market share for the brand.
MRY
Senior Copywriter 2015, 2018 – 2020
● Defined creative direction, led writing efforts and produced for Walmart social media campaigns
surrounding key brand objectives and tentpole calendar moments.
● Spearheaded creative thinking on social & digital components of the 2018 Walmart Holiday campaign
covering Facebook, Pinterest, Instagram, and paid digital marketing channels,
● Conceived and delivered fresh social media brand campaigns for BAND-AID that involved an imaginative,
interactive event at Star Wars Celebration.
The Lab
Copywriter, 2013 – 2014
● Writing and developing concepts for Disney Vacation Club video, email, and print pieces
● Rebranding large scale Disney Vacation Club marketing tools
● Maintaining Disney tone and charm in re-crafting original marketing pieces for multiple audiences
● Supporting pitch efforts for Oxygen Network, Vera Bradley, Lumber Liquidators, etc.
Fathom Communications
Junior Copywriter, 2013
Freelance Copywriter, 2012 – 2013
Crafted and developed a witty, human voice for Optimum’s consumer engagement pieces, including direct mail, email and other collateral.
Wrote digital video scripts for NBC Universal and Warner Bros projects.
Quickly integrated myself as a member of a small, fast paced work environment.
DDB Worldwide
Junior Copywriter, 2012
Copywriting Intern, 2011
Wrote, Sold and Produced advertising communications in digital, traditional and social media channels.
Provided key contributions in agency pitches for Intel, Microsoft, Wells Fargo, and Ubisoft.
Clients include Clorox, McDonald’s, Intel, Partnership for a Drug Free America, and Scoop Away.
Side Hustles
Illustrator
● Selected by Adidas as part of a project creating Zoom backgrounds during the pandemic
● Wrote and designed For Wine and Friends, a series of wine-focused greeting cards sold in local wine shops
● Commissioned by Indie filmmaker Stefanie Sparks for films In Case of Emergency and The North Woods
● Illustration and design book cover for Swerve by Danny Matos
Writer/Comedian
● Created, produced, and hosted a long-running live comedy and music show called Party and Bullshit with
Justin Peele. Developed a strong and cohesive brand, optimizing marketing efficacy despite challenges.
Attained relationships with talented musicians/comedians from SNL and other shows.
Education
The College of Saint Rose, 2005-2008
Bachelor of Arts, Communications/Minor, Marketing
Miami Ad School, San Francisco, 2010-2012
Copywriting, 4.2010 - 5.2011
Contact
jkpeele@gmail.com