The Ask
Our client, "The Mouse," asked us to create videos explaining the ins and outs of the timeshare programs available at their theme park properties. They wanted the videos to make the timeshares feel simple, fun, and magical.
The Solve
How did we take the heavy load of timeshare knowledge and make it engaging? We looked to Jim Henson. When Henson needed to make math and science appealing and understandable for toddlers, he made a Muppets. So we, too, made a Muppet.
We wrote a 22 minute script, with versions for each of four vacation properties. Our team worked closely with The Jim Henson Co, and "The Mouse" to develop the look and tone of our Muppet, Bob, and his human best-bud, Phil. Then, we worked with masterful Muppet directors and Muppeteers to bring Bob and Phil to life to talk all about unforgettable vacations at "The Mouse's" magical properties
Here are some best-of clips.
Video Password: 1234