It is the most wonderful time of the year, but the holidays are also hectic days. Many parents–as many as 67%– see their time hidden away wrapping gifts for family as their only reprieve from the madness of the holidays. Babybel wanted to connect and bring joy to these busy folks during the holiday season.
Bring in the Babybelves! The Babybelves are parents’ little helpers, popping up in six cities across the country to wrap gifts for parents while they take a Babybel break with cheese, hot cocoa, gift tags and heat lamps in the me-time lounge. We let parents know about it with a PR push, paid and organic social, and a microsite with all the deets.
Parents came, snacked, and had a restful, happy holiday!
