The Ask
Some good-natured agency fun for the holidays.
The Solve
There are two things that kids love: toying with new technology and asking tons of questions, particularly around gift-giving season. So we figured we'd take those two insights and have a little fun with the kids for Christmas.
Following the introduction of Siri, we figured we'd take advantage of kids fervor to try the new technology by creating Siri Claus. Siri Claus was our own version of Siri that kids could use to ask questions about Christmas, and get answers that were nice and reassuring, or naughty and hilarious.
We tested the app on some kids. They loved it.
The industry got pretty excited about our Christmastime prank on the kids.
