In 2021, when the pandemic forced us all inside and home fitness took the world by storm, my team was given the opportunity to launch the Peloton Tread in Canada. It was a chance to bring their next evolution in home fitness – a system that combined cardio with strength training in a whole new way – to a new audience whose desire for the new Peloton launch perfectly matched the moment. And since the Peloton Tread is an introduction of two perfectly matched fitness disciplines, we figured we'd launch with a series of introductions for the city of Toronto.
