The Idea
A monthly comedy and music show with a musical guest (the party) and a slew of NYC's funniest comedians (the bullshit), hosted by me, Justin Peele.
The Branding
A cohesive look and feel across all communications make the show feel like much more than a guy emailing his performer friends and hoping people show up.
A monthly comedy and music show with a musical guest (the party) and a slew of NYC's funniest comedians (the bullshit), hosted by me, Justin Peele.
The Branding
A cohesive look and feel across all communications make the show feel like much more than a guy emailing his performer friends and hoping people show up.
The Promotion
Promotional posters are created every month and distributed via Instagram, Facebook, Twitter, email, and good-old face-to-face begging.
Promotional posters are created every month and distributed via Instagram, Facebook, Twitter, email, and good-old face-to-face begging.
After an amazing show filled with drinks, laughs, and grooves, audience members are reminded of the next show.
The Videos
Original sketches are shot and premiered at the show then repurposed as promotional videos for upcoming shows.
Original sketches are shot and premiered at the show then repurposed as promotional videos for upcoming shows.
Musical performances were uploaded the week after each show to keep fans engaged between monthly shows.
The Hub
The Facebook page serves as a content hub, keeping fans up-to-date on the latest from the comedians and musicians who've performed at Party and Bullshit, as well as new videos and information about upcoming shows.
The Facebook page serves as a content hub, keeping fans up-to-date on the latest from the comedians and musicians who've performed at Party and Bullshit, as well as new videos and information about upcoming shows.
