Simply put, Maaco wanted to modernize. They had a historic tagline they liked – and that frankly, worked perfectly – but the way it came to life through branding and storytelling was feeling dated and uncompelling.
Our rebranding efforts all came to life in three :15 second ads that pull from human emotion to create relatable compelling "uh-oh moments." (Watch my grandma watch the Knicks, and the first spot writes itself.) They also feature a modernized logo and Maaco shop footage, along with a brand new "Book, Quote, Fix" moniker to illuminate Maaco's simple, customer-friendly process.