The Ask
With Band-AID Brand Bandages releasing their line of Star Wars bandages, they wanted to connect with fans, from the casual movie-goer to the avid cosplayer.
The Solution
At the annual Star Wars convention, Star Wars Celebration, we gave fans the chance to show off their lightsaber prowess. How? By strapping lightsaber BAND-AID bandages to their thumbs and thumb-wrestling in our epic (actually pretty small) lightsaber thumb-wars arena. Fans flocked from the far reaches of the Anaheim Convention Center, and lined up to face off in our thumb wars tournament.
At the annual Star Wars convention, Star Wars Celebration, we gave fans the chance to show off their lightsaber prowess. How? By strapping lightsaber BAND-AID bandages to their thumbs and thumb-wrestling in our epic (actually pretty small) lightsaber thumb-wars arena. Fans flocked from the far reaches of the Anaheim Convention Center, and lined up to face off in our thumb wars tournament.
Social Media Content
Throughout the year, we used Band-Aid Brand's Facebook page to keep up an ongoing conversation with Millennial Moms centered around outdoor play and kids' wonderful imaginations. We created content that consistently related to Moms through pop-culture or relatable kid scenarios.
May the 4th Organic Social Video